THE ENDURANCE ATHLETE INTENT NETWORK
Reach endurance athletes based on real-time behavior.
ESMG turns live behavioral signals from leading endurance platforms into continuously refreshed audiences brands can activate in the advertising platforms they already use.
The Athlete Intent Engine
ESMG's Athlete Intent Engine captures real-time behavioral signals across endurance platforms and turns them into continuously refreshed audiences brands can activate in their existing advertising campaigns.
Athlete Activity
Intent Signals
Audience Creation
Brand Activation
The Solution
BUIlt from Real ENDURANCE activity
ESMG turns real-time athlete behavior across leading endurance platforms into continuously refreshed audiences brands can activate in their existing campaigns.
- Race registration & discovery
- Training & plan research
- Gear & nutrition consideration
- Race week & event prep
- Results & post-race engagement
- Sportstats
- RunGuides
- LetsRun
- Continuously refreshed audiences
- Audience intelligence & segmentation
- Meta audience activation
- Server-side signal processing
- Campaign & conversion measurement
Endurance Athletes Are High-Value Consumers
All endurance athletes (from beginner to professional) are invested in preparation, performance, and recovery. The endurance lifestyle requires consistent spending on the products and brands that help them train harder, stay healthy, avoid injury, and perform at a higher level.
Did you know 66% of endurance athletes register for races 30 to 120 days before race day? This creates an extended period of active purchasing behavior across footwear, wearables, hydration, nutrition, recovery products, travel, and training tools.
ESMG captures verified athlete intent across race discovery, registration, live tracking, results engagement, endurance media consumption, podcast audiences, and community discussion platforms — enabling brands to activate high-intent audience campaigns when athlete engagement, purchasing consideration, and conversion potential are at their peak.
$1,700
AVG ANNUAL ATHLETE SPEND
4.0% CTR
EARLY ESMG CAMPAIGN TEST
66%
REGISTER EARLY 30-120 DAYS
31-120
DAY PURCHASING WINDOW
Activate Athletes During High Intent Moments
ESMG captures verified athlete intent across race discovery, event registration, training, gear research, live tracking, and results engagement — creating powerful audience signals brands can activate through retargeting and audience intelligence.
Footwear Activation 30-120 Days
TRAINING CYCLE + RACE PREPARATION
Reach athletes during active training cycles when footwear research, purchasing intent, and race preparation activity are accelerating.
Nutrition and Recovery Activation
PERFORMANCE + PREVENTION + RECOVERY
Activate campaigns during critical fueling, hydration, recovery, and injury prevention windows surrounding race preparation and race week.
Apparel & Wearables Activation
EVENT WEEK + LIVE ATHLETE ENGAGEMENT
Reach athletes during race week, live tracking, and event engagement moments when brand visibility and product consideration peak.
Built For The Privacy-First Era
Our infrastructure is engineered to protect both publishers and athletes. We leverage advanced server-side technology to maintain high-performance targeting while upholding the strictest data security standards.